Influencer Media Kit Builder – A Document You Own
A media kit is the one-page document a creator attaches to a brand outreach email: who you are, where you post, how big and how engaged each audience is, what you have made for other brands, what you charge and how to reach you. This builder assembles one in your browser from numbers you type in yourself, and hands you the result as a single .html file or a clean printed PDF. No account, no upload, no network request of any kind.
What you get at the end
The download is one self-contained document. The styling sits in an inline <style> block, your picture is embedded in the file as a data: image, and there is no <script> element anywhere in it. Open it with the network switched off and it renders exactly as the preview did. The second route is the Print / Save as PDF button: the page carries an A4 print stylesheet that hides the site navigation and the editor, keeps each section card from splitting across a page break, and leaves you with the attachment most partnerships inboxes expect.
Filling in the platform stats
Add a row per platform, up to eight. Each row takes a handle, an optional profile link, a follower or subscriber count, and optional averages for views, likes and comments. Counts are formatted two ways in the finished document — an abbreviated headline such as 124.5K so a partnerships manager can skim it, with the exact figure printed underneath so nothing is hidden by the rounding.
For engagement rate you can type your own figure or tick the box to derive one from the averages you entered. A derived value is always labelled with the arithmetic behind it — (avg likes + avg comments) ÷ followers — because the denominator is not standardised. Some platforms report against reach, some against impressions, some against followers, and reach is not something a creator's audience can check. Naming the formula means a brand can compare your figure with somebody else's instead of guessing what it measured. A blank or zero follower count renders as an em dash rather than an invented percentage.
Audience, rate card and collaborations
The audience section takes gender, age bracket and top location rows as plain label-and-percentage pairs, drawn as labelled CSS bars that survive both the file export and the printer. If a group's percentages do not add up to about 100 the tool says so and shows the actual total, but it never blocks you — partial breakdowns are normal. The rate card is a table you fill in yourself, with a free-text price field so £450, from $300 and on request all read properly.
Self-reported numbers, stated as such
Every figure in a kit made here came from you. The exported document carries a fixed footer line saying the figures are self-reported and have not been independently verified, and that line is part of the template rather than an option. Brands already assume creator-supplied stats are self-reported, so declaring it reads as straightforward. If a brand wants confirmation, the usual answer is a screen share of your analytics or an invite to the platform's own collaboration tools.
Moving a draft between devices
The share link encodes your form into the part of the address after the #, which stays in the browser and is never sent in a request. Open it elsewhere and the draft reloads. Anyone holding that link can read everything in it, so treat it as public; pictures are never included, and a kit too large to encode disables the button rather than trimming your content without telling you. The generated document is deliberately dark-on-white whatever theme you browse in, because it exists to be printed and emailed.